Playbook for TEDxRotterdam

Playbook registration is now closed

A Playbook is a 3-day interactive campaign. Selected Performers at TEDx have developed a series of challenging questions for the Rotterdam audience. Playbooks work on smartphones and are triggered by your SMS message. You can participate for free in all three Playbooks at TEDx.

TROI creates Performance Media. We specialize in delivering return on interaction (results and action) by using video content and technology. We work out of our own studio's in Amsterdam with clients such as Nike, TEDx, the World Food Program, Vodafone, SAP, TNT and Samsung.

Want to Play? SMS 'playbook (firstname performer) to 1008'. You will receive 3 free messages (one per day) with a link to each Playbook. Best played on iPhone over wifi - but 3G will get you video as well. SMS now, and start to Play at 20.00 Thursday 13/10/11.

Want to work at TROI? We seek programmers and designers with a feel for interactive mobile technology, content and design. Fulltime, parttime or zpp talent welcome. Send your CV to

Want to use Playbook Technology for your own Event? Send an email